In todays' cyberage it would seem that all you need for a successful business is to put a website and Presto! Your business should be booming. Well, sadly, that's not always the case. Sometimes you have to get your product out there the old fashion way and pray for a little word-of-mouth marketing to sell it. It may seem mundane, but connecting with your customers one-on-one can deepen your determination to make your business successful.
Here are some ways to scout for events at which to share your products with potential new customers who can pass along a good word about your business.
1. Check websites of competitors or other vendors who may be attending an upcoming event. They might post a link about it so you can get in on the action too.
2. Visit organizations websites that are closely related to your niche or industry. Make sure you join the most pertinent ones.
3. Subscribe to mailing lists and newsletters for companies and groups related to your business.
4. Search local and regional papers for events in your area.
5. Send promotional samples to various groups that may be interested in sharing your products and your mission.
6. Network at each event to obtain new connections and exchange info.
7. Never miss an opportunity to discuss, show or plug your product. Keep a sample or two in the car. Just in case!
8. Have respect for, listen and help those requesting info even if they don't buy your product. Being nice can go a long way!
So what are you waiting for? Get out there and start marketing your wares!
And may God richly bless you,
Polly
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